Today, when minimalism is the mainstream, "less is more" is the norm for designers. Control the number of color schemes, limit the number of visual elements, and present the most core elements under a clear hierarchy, catch the eye, and hit the core.
Such a design is extremely dependent on white space, so white space is very important.
White space doesn't have to be white, it can be any other color, and another name for white space is "negative space". White space can set off and highlight the visual subject, which is also the main way it works.
Although white space does not seem complicated, it is often not a simple thing in a complex and changeable design environment. Good whitespace design can strike a balance between minimalist style and functional usability, and to do so requires b2b data considerable practice and accumulation.
where to use whitespace
It must be admitted that not every design requires a lot of white space. The use of white space must have a scope, and the use of white space will affect the following factors in the design:
Mark Boulton divides white space into two sizes.
Small space is a small gap between smaller elements, such as the space around the following elements is small space:
Conversely, when dealing with relatively large elements, the surrounding negative space is a large margin.
Correct use of white space can bring balance to the entire design. For text content, you will find that the level of legibility is closely related to the control of the small space in it, which has an important impact on the presentation of the content.
There are many other benefits of using white space:
White space increases the comprehensibility of the content.
White space can highlight specific UI elements, most of which are CTA elements.
It can make the design more clean and friendly.
With formal and punchy images paired with eye-catching copy, Bear Creek Distillery easily stands out from its peers. In order to highlight their core competitiveness as an alcohol supplier, "distillation technology", the designers minimized possible distractions as much as possible, so as to deliver the information accurately and directly to the visitors.
The designers of Squarespace try to limit the number of UI elements used on the interface, while ensuring that users can get enough information. The search box makes it easy for users to find the information they want, and the uniqueness of the copy design amplifies the brand’s tone. The font color of the text is black, which forms a strong contrast with the light-colored background, making it extremely easy to read and obtain information.