During the special period of the epidemic, what changes have taken place in China's Internet? The article takes stock of this, let's take a look~Every turbulence is a redistribution of traffic! The impact of the new crown black swan on China's Internet industry is comprehensive. For many areas of China's Internet, this tsunami-like impact is a reshuffle. Some products are burning like "fire", and some products are cooling like "ice". The most turbulent past six months of China's Internet has truly staged a vivid "Song of Ice and Fire" ——1. Those products that burn like "fire" in the epidemic 1. Nail First of all, there is no doubt that it is DingTalk .
DingTalk has an extremely impressive growth in the three indicators of user growth scale, user duration and usage times. According to Trustdata data, from January 1 to February 21 , 2020, DingTalk's daily active users increased from 26.1 million to 150 million , which undoubtedly became the most impressive product growth in job title email list a single product during this epidemic. Data source: QuestMobile Ali has been deeply involved in the e-commerce ecosystem for a long time, but the lack of the relationship chain has always been a problem for Ali. Back then, Boss Ma personally went out to promote exchanges and invested in Weibo... These are all direct reactions to this anxiety.
There is an important underlying logic behind this - Alipay was attacked by WeChat red envelopes, and Pinduoduo rose to the WeChat system with a deep relationship chain. These two events made Ali see the danger of the lack of relationship chain. In this sense, you think that what you ask for from your friends is only "dedicated happiness", but behind this is actually Alipay's intention to build a relationship chain: the premise of seeking "dedicated happiness" is to add friends to each other. The relationship chain is infrastructure, and its importance cannot be overemphasized. The rise of DingTalk has allowed Ali to grab a valuable ticket in the construction of the relationship chain. What is more imaginative is that DingTalk can become a key to Ali’s heavy-duty industrial Internet strategy.
Therefore, Ali spared no effort to DingTalk. Investing has become a rule to follow. The outbreak of the epidemic really made Dingding step on the accelerator hard - the entire team started to run on New Year's Eve, and the first product - the health of all employees clocked in every day, and it took only 40 hours from evaluation to launch. , on January 29, took the lead in releasing the "Home Class" plan, which was launched as soon as possible and opened up major functions such as live broadcast and recording for free. At the same time, the promotion strategy was also quickly multi-pronged. The effect of this combination of punches is obvious.
Chen Hang, CEO of DingTalk, said in an interview that as of May, there were 120 million students in DingTalk nationwide. 2. Tencent Yes, everyone has seen the rise of Ali Dingding without any controversy, but everyone has actually ignored another giant that made a fortune in silence - Tencent. In fact, Wei Xi believes that in terms of product growth, Tencent may be the biggest winner in this epidemic . This is because it is not the rise of a single product, but the development of multiple products—mini programs, corporate WeChat, Tencent Conference, Tencent Classroom, Peace Elite... Each one is a substantial increase.
How big is the magnitude? Let's take a look at the data:The first is enterprise WeChat . According to the ranking of Qimai data, we can see that the ranking of enterprise WeChat in the AppStore has rapidly risen from about 100 before the epidemic to the first and second places , and has maintained this ranking for several months;Data source: Qimai Data You must know that the rise in rankings and the growth of user downloads are exponential, and the response of enterprise WeChat to the epidemic is also fast enough - 12 versions have been iterated in a short period of time, and the functions of remote meetings have been greatly launched and improved.