When it comes to driving compelling traffic to your Shopify store, there are no other digital marketing strategies that are cheap or have an impact on SEO. For e-commerce marketers, taking the time to secure your web pages can help increase your organic traffic, meaning more customers are likely to look at your products. Unlike Google Ads or social media ads, an SEO strategy can drive your website traffic to your Shopify website for a long time when your budget is exhausted. For this reason, using SEO is one of the best digital investments a Shopify website owner can make. What is Shopify SEO? Shopify SEO is the process of optimizing your Shopify website to be more effective in search engine results.
While SEO can be applied to any website, Shopify SEO is focused on helping e-commerce marketers who use Shopify CMS get more keyword rankings and organic traffic. Common SEO challenges for e-commerce websitesIn general, e-commerce websites may face some challenges that can adversely affect search engine performance. Thin whatsapp phone number list content : Google loves deep and long content. Because product pages tend to be thin content, it can be difficult to increase their ranking in searches. Duplicate content : With multiple product pages that are identical or customized, many e-commerce websites face problems with duplicate content.
Poor Site Architecture : Google likes to see a customized website structure that is easy for users to navigate. With so many pages on their website, e-commerce sellers can easily suffer from bad artistic labels. Don’t use Schema : Product strategy helps Google crawlers understand your products and promote them accordingly. Not using a schema is a big mistake for Shopify sellers. To ensure that your website does not suffer from the usual pitfalls of e-commerce websites, the Shopify SEO checklist below is a good place to start. Automatic SEO feature in ShopifyThe Shopify platform has customized SEO features that ease some of the burden of local SEO.