By providing users with five major services in life, medical, food, housing, transportation, and play, customer accumulation and realization are carried out. Starting from policy services, it has expanded to its five major sectors, including medical and health care, health care e-commerce, health activities, comprehensive finance, and agent social Buy email list circles. As a result, a complete ecological closed loop of word-of-mouth accumulation, cost reduction, influence improvement, and customer resource increase has been completed, and finally transformed into policy sales and policy services.
At present, most products in the industry only stay in policy processing tools, and there is no platform to undertake traffic.
The product positioning is: a tool-type APP around the core functions of the policy, with functions such as financial accounts, content, and design.
It is a heavy-duty platform portal APP with both tools and multi-product channel attributes.
Basic functions can be roughly divided into six categories
Policy-related functions: around the core functions related to the policy, including policy loan, repayment, receiving survival funds, changing information, querying, etc.
Prosperity-related functions: similar to a certain treasure's online account, with basic functions such as transfer in and transfer out, fixed investment, and income
Health care function: the whole process function from health preservation to seeking medical treatment
Product-related functions: private customization, insurance demand analysis and other insurance tools, other financial products, and all categories of goods in the external chain
Social related functions: binding agent function, circle function, incomplete function
Content-related functions: PGC content output recommendation, the total amount is not large
Compared with competing products, it has three major features
The highly intelligent functions of the insurance policy are convenient and safe.
The health sector relies on professional services provided by subsidiaries.
The full range of financial products and services provided by giant financial groups in the product sector.
Page structure diagram:
The product structure is shown in the figure above, and the same functions are represented by the same nouns.
The bottom navigation is divided into five sections, in addition to the home page and mine, they are finance, health, and life. It reflects the layout of the APP in these three aspects.
Business process level:
From the perspective of business process, the business process of customer groups is mainly distinguished in one point, that is, users with insurance policies and users without insurance policies.
Uninsured users are divided into four parts: insurance potential customers, comprehensive financial potential customers, common commodity potential customers, and customers who have no desire to buy .